Product Compliance Solutions
Unlocking Your Business Opportunities
Accessing new markets knowing product compliance becomes no barrier
Product compliance is increasingly becoming a stumbling block for exporters and sellers. E-commerce platforms, market surveillance authorities, and customers are scrutinizing compliance with regulations and standards more closely than ever. Now you are requested to provide a Declaration of Conformity, certificates, test reports, risk assessment, and conformity markings, such as the CE marking, the UKCA marking, EAC marking, and GSO marking. All these rules, regulations, and standards are complex. Ensuring compliance can be daunting.
Which requirements apply to your products? Which tests and certifications are really necessary? (Which tests and certifications can be skipped, or done in-house?) Can you leverage your suppliers' product compliance documentation? How to verify whether the supplier compliance documentation is real or fake? What measures can be taken against your company in case of non-compliance? How will that impact your business?

For more than 25 years, Alura Group has been helping clients access new markets and comply with market-specific product safety and compliance requirements. Our experts have experience with product certifications for a great variety of products: from toys and sports equipment to machinery and medical devices, and from electrical and electronic equipment to personal protective equipment. Feel free to reach out to us to discuss how we can help you unlock your business opportunities in new markets.
About Alura Group
What we do
Product Compliance Consulting and Training
We help you understand and comply with product safety and product compliance regulations and standards.
Authorized Representative, Responsible Person Services
Unlock markets and protect your brand reputation with our professional Authorized Representative and EU Responsible Person services. Including registration for Extended Producer Responsibility (ERP).
Smart Software Solutions
Our software solutions and online guides, and keep your product compliance files organized and up to date.




Our Team

Han Zuyderwijk
Founder of Alura Group. Lawyer and Senior Product Compliance Consultant with over 25 years of experience in product safety and conformity regulations and CE marking. Developed product safety legislation in 15+ countries.

Paul Schultzé, Dipl. Ing.
Senior Consultant Quality Infrastructure and Technical Regulation. Former Vice-President Operations TÜV Rheinland US. Former project manager at the European Commission. Extensive engineering and quality assurance experience.

Aury Hathout M.Env, VEA®, CEA
Senior Compliance Consultant. Aury is a certified environmental auditor with a Master’s degree in Environment, specializing in product compliance, sustainability, and environmental management. Through Enviropass, Aury brings extensive expertise in helping companies navigate complex environmental regulations, including RoHS, REACH, and PFAS.

Josep Tous
Senior Product Safety and Customer Protection Consultant. Former General Director Consumer Affairs of the Catalan Consumer Protection Agency. Former member board of directors of ICPHSO. Extensive product compliance and product recall experience.

Tica Bosch
Senior International Trade and Product Safety consultant with over 20 years of experience in consumer protection.

Antony Hayes
Senior Quality & Compliance Consultant with over 40 years of experience in the quality and technical fields across multiple business sectors including
retail, research, construction, testing, sourcing, and manufacturing.

Ivan Hendrikx
Senior EMC Expert. Senior Market Surveillance expert at UNECE WP 6.
Former Managing Director of an EMC test laboratory

Janez Furlan
Senior Machine Safety Consultant. Former Director of the Conformity Assessment Department at a European Notified Body.

Tamara Ciochina
Director Communications.

Ellina Goncharova
Research Associate.

Ivo Vaessen
Global Business Development Coordinator.

Faiyaz Mohammad
Research Associate.
Testimonials

A large e-commerce platform removed a listing for one of our best-selling products. In their opinion, our product did not comply with CE marking. We reached out to Alura Group, and Han confirmed that this product did not need CE marking. The document he provided helped to convince the e-commerce platform and get our product re-listed in just a couple of days.
– Nikkie Langhout

Let me tell you that I am very glad to have found your site and resorted to your services. You have saved me from a lot of potential worries with this careless manufacturer!
Thank you!
– Silvia Belliard
Ready to Get Started?
Need to get started with product compliance, with an EU or UK authorized representative or Extended Producer Responsibility (ERP)? Send us a message. One of our team members will get right back to you.
You can also call us M-F 9am-5pm EST / CET
USA: +1 (800) 545 2204
UK: +44 (1371) 512052
EU: +31 20 299 0 199
Selling on Amazon?
Alura Group is part of the Amazon Solution Provider Network.

Need EU Responsible Person for Amazon?
Alura Group
4281 Express Lane
Suite L6820
Sarasota, FL 34249
Alura Group BV
Kroonwiel 2
6003 BT Weert
Netherlands
Alura Group UK Ltd.
Grovebury Road, Leighton Buzzard, LU74ER Bedfordshire
United Kingdom




