Product Compliance Solutions

Unlocking Your Business Opportunities

CE marking

Accessing new markets knowing product compliance becomes no barrier

Product compliance is increasingly becoming a stumbling block for exporters and sellers. Products are increasingly subject to regulation. E-commerce platforms, market surveillance authorities, and customers are scrutinizing compliance with regulations and standards more closely than ever. Now you are requested to provide a Declaration of Conformity, certificates, test reports, risk assessment, and conformity markings, such as the CE marking, the UKCA marking, EAC marking, and GSO marking. All these rules, regulations, and standards are complex, and ensuring compliance can be daunting.

Which requirements apply to your products? Which tests and certifications are really necessary? (Which tests and certifications can be skipped, or done in-house?) Can you leverage your suppliers’ product compliance documentation? How to verify whether the supplier compliance documentation is real or fake? What measures can be taken against your company in case of non-compliance? How will that impact your business?

Certifications and markings
Product certifications and markings.

For more than 25 years, Alura Group has been helping clients access new markets and comply with market-specific product safety and compliance requirements. Our experts have experience with product certifications for a great variety of products: from toys and sports equipment to machinery and medical devices, and from electrical and electronic equipment to personal protective equipment. Feel free to reach out to us to discuss how we can help you unlock your business opportunities in new markets.

About Alura Group

What we do

Product Compliance Consulting and Training

We help you understand and comply with product safety and product compliance regulations and standards.

Authorized Representative, Responsible Person Services

Unlock markets and protect your brand reputation with our professional Authorized Representative and EU Responsible Person services. Including registration for Extended Producer Responsibility (ERP).

Smart Software Solutions

Our software solutions and online guides, and keep your product compliance files organized and up to date.

Our Team

Han Zuyderwijk

Founder of Alura Group. Lawyer and Senior Product Compliance Consultant with over 25 years of experience in product safety and conformity regulations and CE marking. Developed product safety legislation in 15+ countries.

Paul Schultzé, Dipl. Ing.

Senior Consultant Quality Infrastructure and Technical Regulation. Former Vice-President Operations TÜV Rheinland US. Former project manager at the European Commission. Extensive engineering and quality assurance experience.

Bill Jacoby

Bill Jacoby

Senior Product Compliance Consultant. CPSC-approved Product Safety Coordinator. CPSIA and recall expert US toys and consumer products regulations. Former North American distributor of two exclusive European children’s products brands.

Josep Tous

Senior Product Safety and Customer Protection Consultant. Former General Director Consumer Affairs of the Catalan Consumer Protection Agency. Former member board of directors of ICPHSO. Extensive product compliance and product recall experience.

Tica Bosch

Tica Bosch

Senior International Trade and Product Safety consultant with over 20 years of experience in consumer protection.

Antony Hayes

Senior Quality & Compliance Consultant with over 40 years of experience in the quality and technical fields across multiple business sectors including
retail, research, construction, testing, sourcing, and manufacturing.

Ivan Hendrikx

Ivan Hendrikx

Senior EMC Expert. Senior Market Surveillance expert at UNECE WP 6.

Former Managing Director of an EMC test laboratory

Janez Furlan

Janez Furlan

Senior Machine Safety Consultant. Former Director of the Conformity Assessment Department at a European Notified Body.

Tamara Ciochina

Director Communications.

Ellina Goncharova

Research Associate.

Ivo Vaessen

Global Business Development Coordinator.

Faiyaz Mohammad

Research Associate.


A large e-commerce platform removed a listing for one of our best-selling products.  In their opinion, our product did not comply with CE marking. We reached out to Alura Group, and Han confirmed that this product did not need CE marking. The document he provided helped to convince the e-commerce platform and get our product re-listed in just a couple of days.

– Nikkie Langhout

Let me tell you that I am very glad to have found your site and resorted to your services. You have saved me from a lot of potential worries with this careless manufacturer!

Thank you!

– Silvia Belliard

Ready to Get Started?

Need to get started with product compliance, with an EU or UK authorized representative or Extended Producer Responsibility (ERP)? Send us a message. One of our team members will get right back to you.

You can also call us M-F 9am-5pm EST / CET

USA: +1 (800) 545 2204‬

UK: +44 (1371) 512052‬

EU: +31 20 299 0 199

Selling on Amazon?

Alura Group is part of the Amazon Solution Provider Network.

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EU Responsible Person

Alura Group
4281 Express Lane
Suite L6820
Sarasota, FL 34249

Alura Group BV
Kroonwiel 2
6003 BT Weert

Website in Dutch

Alura Group UK Ltd.
Tectona House
19 Parsonage Downs
Great Dunmow
United Kingdom